Tatiana Bazzichelli describes the concept of Business Disruption as an art practice. Her analysis becomes an opportunity to imagine new possible routes of social and political action. Distributed, autonomous and decentralised networking practices of disruption become a means for rethinking oppositional hacktivist and artistic strategies within the framework of art and business.
This presentation draws upon the book by Tatiana Bazzichelli Networked Disruption: Rethinking Oppositions in Art, Hacktivism and the Business of Social Networking, DARC Press, Aarhus University, 2013, http://disruptiv.biz/networked-disruption-the-book/. The aim is to analyse hacker and artistic practices through business instead of in opposition to it. The analysis poses the following question: Is it possible to respond critically to business without either being co-opted by it or refusing it? Is criticism only possible through opposition? Bazzichelli proposes the concept of the art of disrupting business as a form of artistic intervention within the business field of information technology and Web 2.0. The notion of disruptive business becomes a means for describing immanent practices of hackers, artists, networkers and entrepreneurs, which are analysed through specific case studies, connecting critical practices between Europe and US. Bazzichelli’s hypothesis is that mutual interferences between art, hacktivism and the business of social networking have changed the meaning and contexts of political and technological criticism. Hackers and artists have been active agents in business innovation, while at the same time also undermining business. Artists and hackers use disruptive techniques of networking within the framework of social media, opening up a critical perspective towards business to generate unpredictable feedback and unexpected reactions; business enterprises apply disruption as a form of innovation to create new markets and network values, which are often just as unpredictable. By describing the practices of hackers and artists who work within business, she reflects on different modalities of generating criticism, shedding light on contradictions and ambiguities both in capitalistic logic and in art and hacktivist strategies, while rethinking oppositional practices in the context of information economy.
Tatiana Bazzichelli is an independent curator and researcher on hacktivism and network culture. She develops the Disruption Network Lab, a laboratory of research and practice on art, hacktivism and disruption, based in Berlin. In 2011-2014 she was curator at transmediale festival in Berlin initiating the reSource transmedial culture, the programme of transmediale that happens throughout the year, and curating the festival editions 2012-2014. In 2012 she joined the Centre for Digital Cultures /Leuphana University of Lüneburg, working as a Post-Doctoral researcher. In 2011, she received a PhD degree in Information and Media Studies at the Faculty of Arts of Aarhus University in Denmark. web page alert . Her dissertation. Networked Disruption: Rethinking Oppositions in Art, Hacktivism and the Business of Social Networking (DARC Press, 2013), contributed in setting the basis for the Research Idea “Disruptive Innovation in Digital Art/Activism and Business”, Participatory IT Research Centre, Aarhus University. In 2009 she was a visiting scholar at the H-STAR, the Human-Sciences and Technologies Advanced Research Institute of Stanford University in California. She wrote the book Networking: The Net as Artwork (Costa & Nolan, 2006 /DARC Press, 2008) and co-edited with Geoff Cox Disrupting Business: Art and Activism in Times of Financial Crisis (Autonomedia, 2013). Active in the Italian hacker community since the end of the ’90s, her project AHA:Activism-Hacking-Artivism won the honorary mention for digital communities at Ars Electronica 2007. She is born in Rome and since 2003 she lives and works in Berlin.